Style 03 Apr
Spotlight: MagnaReady
When it comes to dressing independently, buttons can be a significant obstacle. Too often, people with limited dexterity in their fingers or who are differently-abled can find it difficult to thread tiny buttons into a small hole.
But thanks to MagnaReady, fiddling with buttons is now a thing of the past.
When founder, Maura Horton, discovered her husband struggling to button his shirt due to the early onset of Parkinson’s Disease, she set out to find a solution that would allow him to dress independently and with dignity.
After a fruitless search to find adaptive clothes that matched her husband’s youthful and sophisticated style, she became inspired by the magnetic closures on her iPad case. That was the start of her journey to creating the iconic patented magnet technology that we know and love today.
Now, MagnaReady specialises in producing adaptive clothing that replaces buttons with magnet technology. Their wide range of dress shirts and pants are perfect for people with all abilities to wear as the magnetic fasteners are easy to attach.
MagnaReady’s technology has also been adopted by a number of adaptive retailers across the globe. The company even struck up a partnership with PVH Corp, the world’s largest apparel company which owns iconic brands like Calvin Klein, Tommy Hilfiger and Van Heusen. The Tommy Adaptive collection and Van Heusen both feature MagnaReady’s technology in their adaptive clothing.
EveryHuman is proud to partner with MagnaReady and offer their sophisticated collection on our platform. Whether you’re looking to rock a smart casual look or help your children dress independently without the button-fumbling headache, MagnaReady is your answer.
Our Top MagnaReady Picks:
A wardrobe staple that’s perfect for any occasion, this shirt is guaranteed to take you from the boardroom to the bar with style.
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A classic pair of chinos with an ingenious twist: there’s no annoying zips or buttons. Pair this with a sophisticated dress shirt and you’ll be dressed to impressed.
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Help your child seize the day with this classy shirt that’s designed to keep them comfy and looking their best. Even better? The magnetic fasteners will help them dress independently with minimal fuss.
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