Style 21 Aug
Behind the Brand: Tommy Hilfiger Adaptive
As one of the world’s most iconic designer brands, Tommy Hilfiger is known for its all-American preppy styles and classic looks.
But the US designer has also gone down in history for making an inclusive splash in the fashion industry.
1 in 5 Australians has a disability. Yet, when it comes to fashion and design, accessibility is almost always seen as an afterthought. For people with disabilities, clothing options that are both stylish and easy-to-wear are few and far between.
This was an issue that hit close to home for Tommy Hilfiger.
After seeing how his daughter with autism struggled with buttons and shoelaces, it opened Hilfiger’s eyes to the need for a more inclusive fashion industry - one that allowed people of all abilities to feel empowered while getting dressed.
This experience sparked a chain of exciting events and partnerships that ultimately led to the iconic Tommy Hilfiger Adaptive Collection.
To bring his revolutionary vision to life, Tommy Hilfiger partnered with Runway of Dreams in 2016 to create the first-ever designer collection of adaptive clothes for children with disabilities.
The collection was a raging success and ultimately expanded into a full-blown adaptive fashion line for adults in 2018.
Now, the revolutionary Tommy Hilfiger Adaptive Collection has finally made its way to Australia!
The entire adult collection features the iconic Tommy style we know and love, but with an innovative twist. Each item of clothing is designed with adaptive features that make it effortless for people with disabilities to wear.
Fiddly buttons are replaced with easy-close magnets. Form-fitting pants have adjusted leg-openings to accommodate prosthetics. Clothes are perfectly tailored so they don’t bunch up in wheelchairs.
Tommy Hilfiger has proven that it’s possible for mainstream designer brands to design stylish, adaptive clothing for differently-abled people. Although we still have a long way to go before we establish a truly inclusive fashion industry, the Tommy Hilfiger Adaptive collection is a monumental step forward.
EveryHuman is thrilled to be the first Australian retailer to launch Tommy Hilfiger Adaptive and bing their iconic fashion straight to your doorstep.
Below are a few of our favourite Tommy styles: